The market research partners you can rely on

With years of fieldwork experience in lots of sectors, we know our market inside out. Our UK and US services cover all the latest research methodologies – qualitative and quantitative. Thinking of consumer surveys or in-depth healthcare interviews?

Need data analysis or research reports? We’re ready to provide everything you require to make your research a success.

Find out more

Qualitative Fieldwork

We’re the qualitative recruitment experts the agencies come to first.

FIND OUT MORE

Quantitative Fieldwork

We have the tools and know-how to provide real time quantitative insights.

FIND OUT MORE

Healthcare Fieldwork

Your trusted partner in the sensitive field of healthcare research.

FIND OUT MORE

US Fieldwork

We’re dedicated to delivering all aspects of US qualitative market research

FIND OUT MORE

Research Services

Roots are a one-stop-shop for all of your research needs.

FIND OUT MORE

Contact Us

We’d love to hear from you and find out how we can help your business.

FIND OUT MORE

We aren’t like other agencies.

Working with us couldn’t be easier. You brief us on your project, then your dedicated project manager works with you to deliver innovative and effective solutions. We find top-notch research participants, create any tools – including surveys – and the insights will come rolling in. With regular and transparent communication, we make sure everything runs smoothly, from start to finish. So, you can focus on what matters most – your research.

Find out More

We work with some brilliant people…

“Roots are our go to recruitment agency for all of our UK based fieldwork because they are extremely reliable, good quality participants, flexible and above all a pleasure to work with. They always keep in good contact with us throughout the running of our projects and strike the right balance between being cautious and confident. They are honest and almost always deliver what and when they say they will and this has led to a great amount of trust. I especially like their willingness to listen to our needs and continually improve the way that we work together.”

Elizabeth Addison-Smith, Senior Project Executive, Ipsos Mori

“After finding Roots Research in the Research Buyers Guide in 2017, we’ve built a trusting partnership and they’ve become our go-to recruitment agency. Whilst they are realistic about what’s achievable, they’re willing and determined to recruit the most challenging of specs, and will keep you regularly updated on progress throughout any project. They often use mixed methodology in their recruitment to achieve the best reach, and you can trust them to provide solutions to any difficulties faced. A brilliant team who genuinely care about their clients.”

Mark Rowland, Field Project Manager, Acacia Avenue

“Hana has been excellent throughout the process. Everything has been done in a very timely fashion and all my questions were dealt with very professionally and promptly to keep the project on track. Thank you.”

Melissa Grant, University of Birmingham

“Roots Research were able to offer me a truly personalised service when I was looking to recruit a very specific range of people for some focus groups and telephone interviews on behalf of a major London museum. I got the impression they truly understood the brief, and I was pleased they weren’t afraid of asking questions when they were unsure. They kept me regularly updated throughout the recruitment process and the quality of participants they provided was excellent – just what I’d asked for.”

Steve Slack, independent heritage consultant

“Couldn’t be happier. Sophia has project managed multiple projects with us this year and has been excellent throughout. But whoever I deal with at Roots, I always find them responsive, knowledgeable and reliable. Keep up the good work”

Ian Fannon, Claremont Communications

“Working with Roots is always great in my experience. The team are friendly and always on the ball.”

Yasmin Rowan, Sutherland Labs

“I have worked with Roots for many years and they have always been a pleasure to deal with. They tackle difficult projects with enthusiasm and never fail to deliver within deadlines and to a high level of quality. I recommend them for their commitment and flexibility.”

Celia Callus, Nutcracker Research

“At Basis, when it comes to our more challenging recruits, Roots are the only supplier we trust. They’re committed to providing, not just the quantity, but quality of participants we need. From taking the time to understand our objectives to our regular, open communication; Roots work collaboratively so we know we’re on track. Rather than ‘yes people’ who’ll sugar-coat challenges, they’re ‘solutions people’ who’ll work with you to find the best people for even the most specialist brief. When we partner with Roots, our clients can trust us to deliver quality, because we can trust Roots to do the same.”

Lucia Bartlam, Associate Director, Basis Research

“Shopper research can be fast and furious, and our recruitment requirements are often challenging, demanding highly specific targeting combined with speed. Roots rise to this challenge with enthusiasm.  The team are always keen to fully understand our needs and lend us the benefit of their experience in identifying the best solutions.  What’s more, they are really nice people to deal with, with cool heads and bags of initiative if goalposts shift and adversity strikes!”

Penny Ericson, Shoppercentric

“I’ve been working with Roots Research over the last two years and found them flexible, responsive and reliable. Roots Research helped us to find the ‘hard-to-get’ participant profiles that other recruitment agencies usually struggle with. Participants were always matching our expectations and they happily engaged in one-to-one interviews or group discussions. Our contact Natalie is friendly, professional and has a ‘can-do’ attitude, which makes it a pleasure to work with her.”

Tobias Misera, managing consultant, EY-Seren

“Roots are one of our preferred recruitment suppliers. They are a responsive, flexible and friendly team who go that extra mile to support us whenever needed. We would highly recommend them, especially for hard-to-reach target customers, for being realistic about what is achievable and for keeping us up-to-date on recruitment progress.”

Deborah Fitzpatrick, MM-Eye Limited

It was a pleasure working with Jack, He was very responsive and kept our team constantly updated. In addition he was upfront about emerging challenges and worked with our team to come up with potential solutions. Overall, my experience working with Roots was very positive.

Becci Newton, Institute for Employment Studies

I love it when a project comes together with the minimum stress; the details are returned to me perfectly formatted (ie I don’t have to spend half an hour tidying up a messy spreadsheet!!) I know the participants are going to be good, and everyone at Roots is so lovely … its a genuine pleasure to work with you.

Cathy Kennedy – Greenlight

A fab job from start to finish, working with difficult lists but they handled with ease. Flexible working, great comms. I couldn’t ask for more.

Sue Hyde, 2CV

“It was our first time with Roots Research and it was a great experience overall. The project manager communicated updates well and the team met the timescales we needed.”

Alex Cancia, Eunomia

“I have worked with Roots on numerous occasions and have always found the project managers to be friendly, approachable and very detail focussed. Communication is great, particularly in terms of expectation setting in advance if a particular group is proving challenging to reach. I would not hesitate to use them again.”

Natasha Hewitt, Pragma

“Roots have worked on a range of recruitment projects, many of which have been with niche audiences and have had detailed recruitment specifications. Roots are always incredibly professional, taking the time to drill down into our requirements and understand the wider purpose of the research to ensure that we get the right participants. They’re also proactive in flagging any potential challenges in the recruitment before sign-off, so we’ve always felt reassured that they will be able to find the right people. Roots are by far the best fieldwork agency I have worked with, I would definitely recommend working with them.”

Juliet Tate, Research Manager, Mediacom

Finding research participants

Whoever you’re seeking out, we have the tools to find high-quality research participants at our fingertips. Take Part in Research, our database of 350,000+, increases by more than 5,000 participants each month. We can search our entire panel for specific profiles based on demographic parameters and previous question responses. So, whatever your target audience, we’re able to reach them quickly.

increase350,000+TOTAL PARTICIPANTS increase5,000+INCREASE PER MONTH

Find out more

 

accreditation-mrs accreditation-mrsaqr

Accredited

All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.

accreditation-cyber   accreditation-bhbia  accreditation-ba

Certified

Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.

Giving Back

Every project helps us fulfil our long-term company objective of giving back. So far, we've donated over £15,000. Choose Roots for your next project and you'll be supporting lots of incredible causes.

Find Out More

Still not convinced?

Get in touch