Hybrid Methodologies

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WHY A HYBRID METHODOLOGY APPROACH?

Hybrid methodologies allow you to leverage the best of both worlds: answering questions about trends in consumer behavior while exploring the reasons behind those trends. This approach yields detailed, meaningful results that will be invaluable across product, marketing, and strategic business development teams.

By integrating both qual and quant phases, your research becomes more dynamic and adaptable. Uncover unexpected trends in one phase and explore them further in another, ensuring that you maximise the value of your data.

Recruitment considerations

Participant eligibility

As with any methodology, it’s important you’re speaking to the right people.

Our deeply-profiled panel and experienced screening team will guarantee each participant’s suitability for the project.

Incentives

We understand that in exchange for richer insights, hybrid research can be more resource-intensive for participants.

At Roots, our effective incentive models keep participants engaged across all stages, ensuring high-quality data and reducing the risk of dropout.

Effective communication

Mixed methodology projects can be more complicated for participants to understand.

Our expert project managers offer clear communication and timely support throughout the project, ensuring smooth transitions between different research stages.

WHY CHOOSE ROOTS?

With years of experience in both qualitative and quantitative research, we are confident in our ability to deliver the actionable insights you need.

Our carefully curated panel spans diverse demographics across the UK and US, ensuring you reach exactly the right participants for your hybrid study. Leveraging our extensive network and rigorous screening processes, we can satisfy the volume required to provide the broad numerical data and the accurate profiling needed to ensure the deep qualitative insights required for your project. Throughout the years, we have kept participant quality at the core of our operations, ensuring reliable, high-quality data that drives growth and innovation.

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What types of projects are best suited for hybrid research?

Hybrid research is ideal for projects that benefit from a full spectrum of data – both qualitative insights and quantitative measurements. This could include product development, user experience testing, brand perception studies, and customer satisfaction research. Essentially, if you’re looking for both statistical validation and in-depth feedback, hybrid research could be the right approach.

What types of participants can you recruit for hybrid methodology projects?

We have a diverse pool of participants spanning various demographics, including age, gender, income level, occupation, and more. Whether you need specific consumer segments or niche target groups, we can tailor our recruitment efforts to meet your requirements.

How do you ensure the quality of recruited participants?

We implement stringent screening processes to verify the eligibility and suitability of participants for all of our projects. This includes assessing factors such as demographics, preferences, past participation history, and adherence to study requirements. Our goal is to ensure that recruited participants accurately represent your target audience and provide valuable insights for your research project.

What is your recruitment timeline for hybrid methodology projects?

The recruitment timeline can vary depending on factors such as the complexity of your project, the number of participants required, and the specificity of your criteria. However, we strive to expedite the recruitment process where possible whilst maintaining the quality of participants, ensuring that your project stays on schedule.