Panel booksPanel booksAbout youDemographicsTransportTransportEmploymentEmploymentFinancesFinancesHealthHealthPoliticsPoliticsShoppingShopping


Central Location Tests

Successfully recruiting a CLT is all about finding the right participants – and that’s why we’re the experts.

Our panel is deeply profiled and carefully curated to ensure coverage across key areas of the UK & US, meaning we can reach whoever you need. Our extensive network and rigorous screening process ensure that we connect you with the right profiles for your project.

Get a quote


CLTs offer researchers a structured environment to gather insights efficiently. By assembling participants in a central location, researchers can closely monitor and control variables, ensuring the accuracy and reliability of the data – all whilst collecting real-time feedback from participants. This method allows for standardised procedures, facilitating comparisons across different participants and research projects, and gives the opportunity for real-world simulation of product usage.

Recruitment considerations

Participant eligibility

As with any methodology, it’s important you’re speaking to the right people.

Our deeply-profiled panel and experienced screening team will guarantee each participant’s suitability for the CLT.


Recruiting participants from the desired geographic location and surrounding areas can be challenging.

At Roots, we’ve meticulously grown our panel to facilitate coverage across all regions, especially the major metropolitan areas.

Participant engagement

It’s key to keep participants engaged and motivated throughout the CLT for reliable data.

Our carefully curated panel is best-in-class for engagement – you can rely on us for top quality insights! Our participants are fully informed of what is expected of them throughout the CLT session.

Attendance & scheduling

Dropouts or no-shows can severely impact a CLT schedule and affect the quality of the insights gained. Coordinating schedules for participants, especially those with busy schedules, can also be challenging.

We ensure, through our clear communication and contingency planning, that attendance is never an issue on our projects. Our expert project coordinators will handle all your scheduling needs.


Whether you choose to use our in-house, multi-use market research viewing facility in Brighton, UK or opt for another central location for your fieldwork, Roots has you covered. We’ve honed our skills through years of recruitment, ensuring we’ll find the right participants for you.
We understand that each research project is unique, and will work closely with you to understand your requirements and tailor our recruitment process accordingly. When you partner with Roots, you can trust us to deliver results on time and within budget, allow you to focus on getting the insights you need.


Can Roots Research host our CLT?

Yes! We’ve got a purpose-built, multi-use viewing facility at our offices in Brighton. Find out more about Roots Rooms here.

What types of participants can you recruit for CLTs?

We have a diverse pool of participants spanning various demographics, including age, gender, income level, occupation, and more. Whether you need specific consumer segments or niche target groups, we can tailor our recruitment efforts to meet your requirements.

How do you ensure the quality of recruited participants?

We implement stringent screening processes to verify the eligibility and suitability of participants for CLTs. This includes assessing factors such as demographics, preferences, past participation history, and adherence to study requirements. Our goal is to ensure that recruited participants accurately represent your target audience and provide valuable insights for your research project.

What is your recruitment timeline for CLTs?

The recruitment timeline can vary depending on factors such as the complexity of your project, the number of participants required, and the specificity of your criteria. However, we strive to expedite the recruitment process where possible whilst maintaining the quality of participants, ensuring that your CLT stays on schedule.

Our experience

We’ve got vast experience finding the right participants for Central Location Tests.

We’ve conducted projects on behalf of:

Case Studies

accreditation-mrs accreditation-mrsaqr


All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.

accreditation-cyber   accreditation-bhbia  accreditation-ba


Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.

Our Brochures

We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.

We Want To Give Back

At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.

Find Out More

Still not convinced?

Get in touch