Central Location Tests

Panel books About you

Demographics

WHY CENTRAL LOCATION TESTS?

CLTs offer researchers a structured environment to gather insights efficiently. By assembling participants in a central location, researchers can closely monitor and control variables, ensuring the accuracy and reliability of the data – all whilst collecting real-time feedback from participants. This method allows for standardised procedures, facilitating comparisons across different participants and research projects, and gives the opportunity for real-world simulation of product usage.

Recruitment considerations

Participant eligibility

As with any methodology, it’s important you’re speaking to the right people.

Our deeply-profiled panel and experienced screening team will guarantee each participant’s suitability for the CLT.

Location

Recruiting participants from the desired geographic location and surrounding areas can be challenging.

At Roots, we’ve meticulously grown our panel to facilitate coverage across all regions, especially the major metropolitan areas.

Participant engagement

It’s key to keep participants engaged and motivated throughout the CLT for reliable data.

Our carefully curated panel is best-in-class for engagement – you can rely on us for top quality insights! Our participants are fully informed of what is expected of them throughout the CLT session.

Attendance & scheduling

Dropouts or no-shows can severely impact a CLT schedule and affect the quality of the insights gained. Coordinating schedules for participants, especially those with busy schedules, can also be challenging.

We ensure, through our clear communication and contingency planning, that attendance is never an issue on our projects. Our expert project coordinators will handle all your scheduling needs.

WHY CHOOSE ROOTS?

Whether you choose to use our in-house, multi-use market research viewing facility in Brighton, UK or opt for another central location for your fieldwork, Roots has you covered. We’ve honed our skills through years of recruitment, ensuring we’ll find the right participants for you.
We understand that each research project is unique, and will work closely with you to understand your requirements and tailor our recruitment process accordingly. When you partner with Roots, you can trust us to deliver results on time and within budget, allow you to focus on getting the insights you need.

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Can Roots Research host our CLT?

Yes! We’ve got a purpose-built, multi-use viewing facility at our offices in Brighton. Find out more about Roots Rooms here.

What types of participants can you recruit for CLTs?

We have a diverse pool of participants spanning various demographics, including age, gender, income level, occupation, and more. Whether you need specific consumer segments or niche target groups, we can tailor our recruitment efforts to meet your requirements.

How do you ensure the quality of recruited participants?

We implement stringent screening processes to verify the eligibility and suitability of participants for CLTs. This includes assessing factors such as demographics, preferences, past participation history, and adherence to study requirements. Our goal is to ensure that recruited participants accurately represent your target audience and provide valuable insights for your research project.

What is your recruitment timeline for CLTs?

The recruitment timeline can vary depending on factors such as the complexity of your project, the number of participants required, and the specificity of your criteria. However, we strive to expedite the recruitment process where possible whilst maintaining the quality of participants, ensuring that your CLT stays on schedule.