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Our Panel

We don’t have to look far to find
great people – they come to us!

Find out why we are the perfect fieldwork partner for you by browsing our Panel Book. To view these, simply select any one of the sectors we cover below.

About youDemographicsTransportTransportEmploymentEmploymentFinancesFinancesHealthHealthPoliticsPoliticsShoppingShopping

About you

With a wide variety of backgrounds and demographics, find out how our panel contains the participants you need to make your research a success.

About you panel book

About you


Containing all kinds of transport users and motorists from a range of demographics, find out how our panel will fit your research requirements.

Transport panel book



Covering employment statuses, industries and a range of demographics, discover how our panel will meet your research needs.

Employment panel book



From benefit claimants to high net individuals, explore how our panel contains all the income levels and financial product holders needed for your research.

Finances panel book



Covering all types of conditions and circumstances, discover how our panel will fit your research requirements in this highly sensitive field.

Health panel book



Packed with a variety of political opinions from a range of demographics, explore how our panel contains the participants that will meet your research needs.

Politics panel book



From brand preferences to charity donations, find out how our panel contains the consumers needed to make your research a success.

Shopping panel book


Take Part In Research

Without participants, there’s no research. That’s why Take Part In Research is the ace up our sleeve. Our panel of over 400k+ high-quality members is ready and waiting for the right project to come along. But we aren’t stopping there!


Our associated Facebook, Instagram, Twitter, and LinkedIn accounts target specific audiences and keep our panel expanding. With well over 15,000 (and counting) followers on Facebook, there’s no slowing down. We can just as easily find a 500-strong panel as hunt down those ‘needle in a haystack’ respondents.


Our coverage

We have a wealth of experience in finding quality research participants from a variety of sectors:


Our panel is packed with passionate consumers who are interested in voicing their opinions.


By recording the vehicle ownership details of every single registered member, we already have it covered with over 100,000 potential participants!


Our specialised B2B panel has over 3,000 business owners and we regularly find all kinds of qualified professionals from our database.

High net worth

Whether it’s respondents on the Sunday Times Rich List or their ‘entourage’ of PAs and chauffeurs, we have high net worth covered from all angles.


We’ve got a wide range of experience in the sensitive area of recruiting medical professionals and people with specific conditions.

I love it when a project comes together with the minimum stress; the details are returned to me perfectly formatted (ie I don’t have to spend half an hour tidying up a messy spreadsheet!!) I know the participants are going to be good, and everyone at Roots is so lovely … its a genuine pleasure to work with you.

Cathy Kennedy – Greenlight

“I have worked with Roots for many years and they have always been a pleasure to deal with. They tackle difficult projects with enthusiasm and never fail to deliver within deadlines and to a high level of quality. I recommend them for their commitment and flexibility.”

Celia Callus, Nutcracker Research

A fab job from start to finish, working with difficult lists but they handled with ease. Flexible working, great comms. I couldn’t ask for more.

Sue Hyde, 2CV

“I have worked with Roots on numerous occasions and have always found the project managers to be friendly, approachable and very detail focussed. Communication is great, particularly in terms of expectation setting in advance if a particular group is proving challenging to reach. I would not hesitate to use them again.”

Natasha Hewitt, Pragma

“Roots are one of our preferred recruitment suppliers. They are a responsive, flexible and friendly team who go that extra mile to support us whenever needed. We would highly recommend them, especially for hard-to-reach target customers, for being realistic about what is achievable and for keeping us up-to-date on recruitment progress.”

Deborah Fitzpatrick, MM-Eye Limited

“Working with Roots is always great in my experience. The team are friendly and always on the ball.”

Yasmin Rowan, Sutherland Labs

“I’ve been working with Roots Research over the last two years and found them flexible, responsive and reliable. Roots Research helped us to find the ‘hard-to-get’ participant profiles that other recruitment agencies usually struggle with. Participants were always matching our expectations and they happily engaged in one-to-one interviews or group discussions. Our contact Natalie is friendly, professional and has a ‘can-do’ attitude, which makes it a pleasure to work with her.”

Tobias Misera, managing consultant, EY-Seren

“Roots have worked on a range of recruitment projects, many of which have been with niche audiences and have had detailed recruitment specifications. Roots are always incredibly professional, taking the time to drill down into our requirements and understand the wider purpose of the research to ensure that we get the right participants. They’re also proactive in flagging any potential challenges in the recruitment before sign-off, so we’ve always felt reassured that they will be able to find the right people. Roots are by far the best fieldwork agency I have worked with, I would definitely recommend working with them.”

Juliet Tate, Research Manager, Mediacom

“Shopper research can be fast and furious, and our recruitment requirements are often challenging, demanding highly specific targeting combined with speed. Roots rise to this challenge with enthusiasm.  The team are always keen to fully understand our needs and lend us the benefit of their experience in identifying the best solutions.  What’s more, they are really nice people to deal with, with cool heads and bags of initiative if goalposts shift and adversity strikes!”

Penny Ericson, Shoppercentric

“After finding Roots Research in the Research Buyers Guide in 2017, we’ve built a trusting partnership and they’ve become our go-to recruitment agency. Whilst they are realistic about what’s achievable, they’re willing and determined to recruit the most challenging of specs, and will keep you regularly updated on progress throughout any project. They often use mixed methodology in their recruitment to achieve the best reach, and you can trust them to provide solutions to any difficulties faced. A brilliant team who genuinely care about their clients.”

Mark Rowland, Field Project Manager, Acacia Avenue

“Roots are our go to recruitment agency for all of our UK based fieldwork because they are extremely reliable, good quality participants, flexible and above all a pleasure to work with. They always keep in good contact with us throughout the running of our projects and strike the right balance between being cautious and confident. They are honest and almost always deliver what and when they say they will and this has led to a great amount of trust. I especially like their willingness to listen to our needs and continually improve the way that we work together.”

Elizabeth Addison-Smith, Senior Project Executive, Ipsos Mori

“Roots Research were able to offer me a truly personalised service when I was looking to recruit a very specific range of people for some focus groups and telephone interviews on behalf of a major London museum. I got the impression they truly understood the brief, and I was pleased they weren’t afraid of asking questions when they were unsure. They kept me regularly updated throughout the recruitment process and the quality of participants they provided was excellent – just what I’d asked for.”

Steve Slack, independent heritage consultant

“Couldn’t be happier. Sophia has project managed multiple projects with us this year and has been excellent throughout. But whoever I deal with at Roots, I always find them responsive, knowledgeable and reliable. Keep up the good work”

Ian Fannon, Claremont Communications

It was a pleasure working with Jack, He was very responsive and kept our team constantly updated. In addition he was upfront about emerging challenges and worked with our team to come up with potential solutions. Overall, my experience working with Roots was very positive.

Becci Newton, Institute for Employment Studies

“Hana has been excellent throughout the process. Everything has been done in a very timely fashion and all my questions were dealt with very professionally and promptly to keep the project on track. Thank you.”

Melissa Grant, University of Birmingham

“It was our first time with Roots Research and it was a great experience overall. The project manager communicated updates well and the team met the timescales we needed.”

Alex Cancia, Eunomia

“At Basis, when it comes to our more challenging recruits, Roots are the only supplier we trust. They’re committed to providing, not just the quantity, but quality of participants we need. From taking the time to understand our objectives to our regular, open communication; Roots work collaboratively so we know we’re on track. Rather than ‘yes people’ who’ll sugar-coat challenges, they’re ‘solutions people’ who’ll work with you to find the best people for even the most specialist brief. When we partner with Roots, our clients can trust us to deliver quality, because we can trust Roots to do the same.”

Lucia Bartlam, Associate Director, Basis Research

Our community

Take Part in Research is more than just a panel. It’s a community.

Regular posts, polls and competitions on our social pages and groups have proved invaluable. We keep the conversation going even when people aren’t involved in a research project.

Making sure our members are active doesn’t just mean they’re ready to go when the right project comes along. Engaged members produce much more valuable insights. And enthusiasm spreads. Our members regularly refer their friends!

Our Brochures

We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.

Giving Back

Every project helps us fulfil our long-term company objective of giving back. So far, we've donated over £15,000. Choose Roots for your next project and you'll be supporting lots of incredible causes.

Find Out More

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