Why Roots?

We’re efficient, effective,
and we know our market inside out.

Start your project

Project Management

At Roots, we provide a range of support services that keep your project running smoothly at all times

We’ll keep you informed about how your project is going via your dedicated and experienced project manager. They’ll be your single point-of-contact from start to finish. All our PMs have a primary area of expertise, and yours will be chosen specifically for you so we can ensure you get the best possible outcome. They love their jobs and thrive on meeting the challenges head-on, approaching each project with a sense of humour and fun.

One of the things our clients say they like best about us is our reliability when it comes to providing regular updates. We know that good communication is the key to a successful project, and to a great working relationship. From the outset and throughout, we will be honest and transparent, and won’t bite our tongue if we spot anything that might hinder the smooth running of your project. We deal with potential molehills before they become mountains.

We work with some brilliant people…

“I have worked with Roots for many years and they have always been a pleasure to deal with. They tackle difficult projects with enthusiasm and never fail to deliver within deadlines and to a high level of quality. I recommend them for their commitment and flexibility.”

Celia Callus, Nutcracker Research

“Hana has been excellent throughout the process. Everything has been done in a very timely fashion and all my questions were dealt with very professionally and promptly to keep the project on track. Thank you.”

Melissa Grant, University of Birmingham

“It was our first time with Roots Research and it was a great experience overall. The project manager communicated updates well and the team met the timescales we needed.”

Alex Cancia, Eunomia

“Roots are one of our preferred recruitment suppliers. They are a responsive, flexible and friendly team who go that extra mile to support us whenever needed. We would highly recommend them, especially for hard-to-reach target customers, for being realistic about what is achievable and for keeping us up-to-date on recruitment progress.”

Deborah Fitzpatrick, MM-Eye Limited

It was a pleasure working with Jack, He was very responsive and kept our team constantly updated. In addition he was upfront about emerging challenges and worked with our team to come up with potential solutions. Overall, my experience working with Roots was very positive.

Becci Newton, Institute for Employment Studies

“Roots Research were able to offer me a truly personalised service when I was looking to recruit a very specific range of people for some focus groups and telephone interviews on behalf of a major London museum. I got the impression they truly understood the brief, and I was pleased they weren’t afraid of asking questions when they were unsure. They kept me regularly updated throughout the recruitment process and the quality of participants they provided was excellent – just what I’d asked for.”

Steve Slack, independent heritage consultant

“Roots are our go to recruitment agency for all of our UK based fieldwork because they are extremely reliable, good quality participants, flexible and above all a pleasure to work with. They always keep in good contact with us throughout the running of our projects and strike the right balance between being cautious and confident. They are honest and almost always deliver what and when they say they will and this has led to a great amount of trust. I especially like their willingness to listen to our needs and continually improve the way that we work together.”

Elizabeth Addison-Smith, Senior Project Executive, Ipsos Mori

A fab job from start to finish, working with difficult lists but they handled with ease. Flexible working, great comms. I couldn’t ask for more.

Sue Hyde, 2CV

“I have worked with Roots on numerous occasions and have always found the project managers to be friendly, approachable and very detail focussed. Communication is great, particularly in terms of expectation setting in advance if a particular group is proving challenging to reach. I would not hesitate to use them again.”

Natasha Hewitt, Pragma

“Couldn’t be happier. Sophia has project managed multiple projects with us this year and has been excellent throughout. But whoever I deal with at Roots, I always find them responsive, knowledgeable and reliable. Keep up the good work”

Ian Fannon, Claremont Communications

“After finding Roots Research in the Research Buyers Guide in 2017, we’ve built a trusting partnership and they’ve become our go-to recruitment agency. Whilst they are realistic about what’s achievable, they’re willing and determined to recruit the most challenging of specs, and will keep you regularly updated on progress throughout any project. They often use mixed methodology in their recruitment to achieve the best reach, and you can trust them to provide solutions to any difficulties faced. A brilliant team who genuinely care about their clients.”

Mark Rowland, Field Project Manager, Acacia Avenue

“Shopper research can be fast and furious, and our recruitment requirements are often challenging, demanding highly specific targeting combined with speed. Roots rise to this challenge with enthusiasm.  The team are always keen to fully understand our needs and lend us the benefit of their experience in identifying the best solutions.  What’s more, they are really nice people to deal with, with cool heads and bags of initiative if goalposts shift and adversity strikes!”

Penny Ericson, Shoppercentric

“Roots have worked on a range of recruitment projects, many of which have been with niche audiences and have had detailed recruitment specifications. Roots are always incredibly professional, taking the time to drill down into our requirements and understand the wider purpose of the research to ensure that we get the right participants. They’re also proactive in flagging any potential challenges in the recruitment before sign-off, so we’ve always felt reassured that they will be able to find the right people. Roots are by far the best fieldwork agency I have worked with, I would definitely recommend working with them.”

Juliet Tate, Research Manager, Mediacom

“At Basis, when it comes to our more challenging recruits, Roots are the only supplier we trust. They’re committed to providing, not just the quantity, but quality of participants we need. From taking the time to understand our objectives to our regular, open communication; Roots work collaboratively so we know we’re on track. Rather than ‘yes people’ who’ll sugar-coat challenges, they’re ‘solutions people’ who’ll work with you to find the best people for even the most specialist brief. When we partner with Roots, our clients can trust us to deliver quality, because we can trust Roots to do the same.”

Lucia Bartlam, Associate Director, Basis Research

“Working with Roots is always great in my experience. The team are friendly and always on the ball.”

Yasmin Rowan, Sutherland Labs

I love it when a project comes together with the minimum stress; the details are returned to me perfectly formatted (ie I don’t have to spend half an hour tidying up a messy spreadsheet!!) I know the participants are going to be good, and everyone at Roots is so lovely … its a genuine pleasure to work with you.

Cathy Kennedy – Greenlight

“I’ve been working with Roots Research over the last two years and found them flexible, responsive and reliable. Roots Research helped us to find the ‘hard-to-get’ participant profiles that other recruitment agencies usually struggle with. Participants were always matching our expectations and they happily engaged in one-to-one interviews or group discussions. Our contact Natalie is friendly, professional and has a ‘can-do’ attitude, which makes it a pleasure to work with her.”

Tobias Misera, managing consultant, EY-Seren

Take Part In Research

Our membership site Take Part In Research Research has over 350,000 eager respondents ready and waiting for the perfect project to come along. Combining a traditional on-street approach with social media-driven solutions, our reach is huge and growing every day. This means we can track down even the most specific and hard to reach respondents.

increase350,000+TOTAL PARTICIPANTS increase5,000+INCREASE PER MONTH

The Take Part In Research site is one of our greatest assets, and the ace up our sleeve. Whoever it is you need, chances are we know how to reach them.


The Team

It’s the people that really make a company and we like to think we’re a particularly nice lot.

Our office dogs, Charlie and Sanchez, think we’re lovely, anyway (but they like everyone!).

But as well as our friendly faces and personable approach, we also have lashings of industry experience to call on.

Meet The Team

We Want To Give Back

At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.

Find Out More
Find Out More

Still not convinced?

Roots Research aren’t like other agencies.
We know our market inside out and love what we do.

We’re diligent, enthusiastic and we know our market inside out. But that’s not why we stand out. As our clients will attest, the best thing about working with Roots is that it’s so easy.

We do all the hard work so that you don’t have to, by:

  • Sourcing the quality participants your project demands
  • Maintaining high attendance levels for optimum results
  • Devising innovative solutions that are fully bespoke
  • Delivering a comprehensive research fieldwork service

Combine all this with a genuine love for what we do, and you’re looking at a research fieldwork agency that are a pleasure to work with.

Thanks to Roots, your project is in safe hands.

Relax: we’ve got it all covered.

“Couldnt be happier… whovever I deal with at Roots, I always find them responsive, knowledgeable and reliable.”
Ian Director, Claremont Marketing and Communications

Shall we get started? Get in touch

Get in touch

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All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.

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Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.

We Want To Give Back

At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.

Find Out More