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Why Roots?

We’re the experts the agencies come to first. Find out why we’re your perfect fieldwork recruitment partner.

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WHAT WE DO

Whoever you’re seeking out, we have the tools to find high-quality respondents at our fingertips.

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Our database of 350,000+ increases by more than 5,000 participants each month. We can search our entire panel for specific profiles based on demographic parameters and previous question responses. So, whatever your target audience, we're able to reach them quickly.

increase350,000+TOTAL PARTICIPANTS increase5,000+INCREASE PER MONTH

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What we do

Experience across sectors

Looking for kids or moms? High-net-worth professionals or CEOs? Robotic surgeons to alternative therapists? We’ve spent years recruiting professionals from all kinds of sectors. Shoppers, automotive, B2B and health – to name just a few.

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What we do

Rigorous quality checks

By building targeted pools of potential candidates, applying robust screening and a confirmation process, we make sure respondents show up and are truly engaged. With Roots, you can be confident you’ll receive quality insights.

Targeting:

We have effective tools to figure out exactly which people on our panel will give you the best sample for your project. We can search for people across our panel by their age, gender, ethnicity, location, household status, living status, household income, employment status, occupation, industry and seniority. Not to mention all our previous application data.

Recruitment process:

Each project is posted on our website as an online application form. A link is sent out to relevant panel members and we prompt them to apply. We review all the applications and then re-screen each eligible candidate over the phone. So, we know their answers are accurate, they’re engaged, articulate and suited to an in-depth study.

Confirmation process:

It’s important your respondents turn up on time, ready for your study. That’s why we have a rigorous 3-step confirmation process.

  1. A confirmation email is sent to them, containing all of the details they need. It also contains a ‘confirm’ button. We log the responses and chase up anyone that doesn’t confirm.
  2. We call each respondent the day before their research, to ask them if they’re still going to attend the study. We log the responses and follow-up with anyone that hasn’t answered our call.
  3. We send a confirmation text message on the day, reminding them of the time of their research and asking them to reply to confirm their attendance. If we don’t get a reply, we’ll try to call them.

If we don’t hear back at any point in this process, we assess the respondent’s commitment and replace them, if necessary.

why
“Roots Research helped us to find the ‘hard-to-get’ participant profiles that other recruitment agencies usually struggle with.”
Tobias, Managing Consultant, EY Seren

A full service

Thinking of a focus group, video diaries or eye tracking? Need a screener, discussion guide or research report? We’re ready to recruit for a wide range of research methodologies and offer support to reduce your workload.

Adapting and innovating

One size doesn’t fit all. From professional networking on LinkedIn to collaboration with trusted locally-based recruitment partners, we will always innovate our approach so we can best meet your brief.

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WORKING WITH ROOTS

Roots Research aren’t like other agencies.
We know our market inside out and love what we do.

One point of contact

For every project, you’re assigned a dedicated project manager, who will oversee the recruitment process and provide regular recruitment updates. From taking the time to understand your objectives to flagging any issues, your dedicated project manager will support you every step of the way.

Transparent communication

Your project manager will be in communication with you throughout the project. They’ll anticipate any obstacles and raise them at the earliest opportunity. By sharing a full set of screening details for all participants on your project, they enable you to review the respondents for yourselves. This transparent approach makes sure your project is effective and runs smoothly, from start to finish.

Fully accredited

All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest research participant recruitment knowledge and skills.

Delivering at scale

Years of experience mean we know our market. Our efficient processes, effective use of technology and, of course, vast database of high-quality participants mean we can meet your budget with a competitive cost.

Certified and secure

Data security is our highest priority. With our ISO27001 certification and enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.

why
“Couldnt be happier… whovever I deal with at Roots, I always find them responsive, knowledgeable and reliable.”
Ian Director, Claremont Marketing and Communications

Giving back with Roots

Every project helps us fulfil our long-term company objective of giving back. So far, we’ve donated over £15,000. Choose Roots for your next project and you’ll be supporting lots of incredible causes.

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Find out more

Every project helps us fulfil our long-term company objective of giving back. So far, we’ve donated over £15,000. Choose Roots for your next project and you’ll be supporting lots of incredible causes.

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Accredited

All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.

accreditation-cyber   accreditation-bhbia  accreditation-ba

Certified

Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.