Roots Research

Why Roots?

We’re efficient, effective, and we know our market inside out.

Project Management

At Roots we’re not just excellent recruiters, we also provide a range of support services that keep your project running smoothly at all times. We’ll keep you informed about how your project is going via your dedicated and experienced project manager, who will be your single point-of-contact from start to finish. All our PMs have a primary area of expertise, and yours will be chosen specifically for you to ensure you get the best possible outcome. They love their jobs and thrive on meeting the challenges of recruitment head-on, approaching each project with a sense of humour and fun.

One of the things our clients say they like best about us is our reliability when it comes to providing regular updates. We know that good communication is the key to a successful project, and to a great working relationship. From the outset and throughout we will be honest and transparent, and won’t bite our tongue if we spot anything that might hinder the smooth running of your project – we deal with potential molehills before they become mountains.

We work with some brilliant people…

“I have worked with Roots for many years and they have always been a pleasure to deal with. They tackle difficult projects with enthusiasm and never fail to deliver within deadlines and to a high level of quality. I recommend them for their commitment and flexibility.”

Celia Callus, Nutcracker Research

“Working with Roots is like a breath of fresh air. They are always available to talk through slightly unusual projects and help to offer solutions to sometimes unconventional recruits. Due to the high quality of recruitment, we have actually reduced the number of over-recruits, as we rarely have a no-show. Roots are diligent and are always keen to hear feedback, to hear how the fieldwork went and find out if there were any issues they can learn from, moving forward. It’s a pleasure to work with them.”

Dr Sarah Jenkins, Research Director, Head of qualitative, Magenta Research

“We have worked with Roots Research for over four years. They are quick at turning around high quality recruitment in hard-to-reach locations, often off the beaten track for typical market research projects, involving on-street as well as database recruitment. They are a professional agency and are consistently able to deliver recruitment at very short notice. They are exceptional at project management, and see the projects through from start to finish. We would highly recommend them.”

Sophie Horrell, CTF Partners

“Roots have worked on a range of recruitment projects, many of which have been with niche audiences and have had detailed recruitment specifications. Roots are always incredibly professional, taking the time to drill down into our requirements and understand the wider purpose of the research to ensure that we get the right participants. They’re also proactive in flagging any potential challenges in the recruitment before sign-off, so we’ve always felt reassured that they will be able to find the right people. Roots are by far the best fieldwork agency I have worked with, I would definitely recommend working with them.”

Juliet Tate, Research Manager, Mediacom

“I’ve been working with Roots Research over the last two years and found them flexible, responsive and reliable. Roots Research helped us to find the ‘hard-to-get’ participant profiles that other recruitment agencies usually struggle with. Participants were always matching our expectations and they happily engaged in one-to-one interviews or group discussions. Our contact Natalie is friendly, professional and has a ‘can-do’ attitude, which makes it a pleasure to work with her.”

Tobias Misera, managing consultant, EY-Seren

“Working with the team at Roots has been thoroughly refreshing and it’s great to work with people who are as approachable as they are. They do the easy things really well and the harder things even better. I’ve asked them to recruit from automotive qual and quant to FMCG groups – each time I’m impressed by their diligence and can-do attitude, and really appreciate the level of communication and honest feedback they give me.”

Rob Taylor, Morpace

“Roots Research are flexible, responsive and reliable. They provide excellent advice on what is feasible within the time and budget available, and have never failed to deliver on-time and to the specification required. We rely on them to deliver our most challenging briefs and even under pressure, they are always a pleasure to work with.”

Rachel Skevington Britton, research team leader, ComRes

“At Basis, when it comes to our more challenging recruits, Roots are the only supplier we trust. They’re committed to providing, not just the quantity, but quality of participants we need. From taking the time to understand our objectives to our regular, open communication; Roots work collaboratively so we know we’re on track. Rather than ‘yes people’ who’ll sugar-coat challenges, they’re ‘solutions people’ who’ll work with you to find the best people for even the most specialist brief. When we partner with Roots, our clients can trust us to deliver quality, because we can trust Roots to do the same.”

Lucia Bartlam, Associate Director, Basis Research

“Roots Research are a trusted partner. They have a lot of experience of recruiting for B2B market research, whilst also working in small, consistent teams that provide a dedicated service to customers. They will go the extra mile when it is required, whilst also keeping communications short and focused when things are running smoothly.”

Vincent Golding, SmartSat Consulting

“Roots are our go to recruitment agency for all of our UK based fieldwork because they are extremely reliable, good quality participants, flexible and above all a pleasure to work with. They always keep in good contact with us throughout the running of our projects and strike the right balance between being cautious and confident. They are honest and almost always deliver what and when they say they will and this has led to a great amount of trust. I especially like their willingness to listen to our needs and continually improve the way that we work together.”

Elizabeth Addison-Smith, Senior Project Executive, Ipsos Mori

“Roots Research were able to offer me a truly personalised service when I was looking to recruit a very specific range of people for some focus groups and telephone interviews on behalf of a major London museum. I got the impression they truly understood the brief, and I was pleased they weren’t afraid of asking questions when they were unsure. They kept me regularly updated throughout the recruitment process and the quality of participants they provided was excellent – just what I’d asked for.”

Steve Slack, independent heritage consultant

“After finding Roots Research in the Research Buyers Guide in 2017, we’ve built a trusting partnership and they’ve become our go-to recruitment agency. Whilst they are realistic about what’s achievable, they’re willing and determined to recruit the most challenging of specs, and will keep you regularly updated on progress throughout any project. They often use mixed methodology in their recruitment to achieve the best reach, and you can trust them to provide solutions to any difficulties faced. A brilliant team who genuinely care about their clients.”

Mark Rowland, Field Project Manager, Acacia Avenue

“Shopper research can be fast and furious, and our recruitment requirements are often challenging, demanding highly specific targeting combined with speed. Roots rise to this challenge with enthusiasm.  The team are always keen to fully understand our needs and lend us the benefit of their experience in identifying the best solutions.  What’s more, they are really nice people to deal with, with cool heads and bags of initiative if goalposts shift and adversity strikes!”

Penny Ericson, Shoppercentric

“Roots are one of our preferred recruitment suppliers. They are a responsive, flexible and friendly team who go that extra mile to support us whenever needed. We would highly recommend them, especially for hard-to-reach target customers, for being realistic about what is achievable and for keeping us up-to-date on recruitment progress.”

Deborah Fitzpatrick, MM-Eye Limited

Our membership site Take Part In Research has over 300,000 eager respondents ready and waiting for the perfect project to come along. Combining a traditional on-street approach with social media-driven recruitment solutions, our reach is huge and growing every day, meaning we can track down even the most specific and hard to reach respondents.

The Take Part In Research site is one of our greatest assets, and the ace up our recruiting sleeve; whoever it is you need, chances are we know how to reach them.

The Team

It’s the people that really make a company and we like to think we’re a particularly nice lot. Our office dogs, Charlie and Sanchez, think we’re lovely, anyway (but they like everyone!).

But as well as our friendly faces and personable approach, we also have lashings of industry experience to call on.

Meet The Team

We Want To Give Back

At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.

Still not convinced?

Roots Research aren’t like other agencies.

We’re diligent, enthusiastic and we know our market inside out. But that’s not why we stand out. As our clients will attest, the best thing about working with Roots is that it’s so easy.

We do all the hard work so that you don’t have to, by:

  • Sourcing the quality participants your project demands
  • Maintaining high attendance levels for optimum results
  • Devising innovative solutions that are fully bespoke
  • Delivering a comprehensive research fieldwork service

Combine all this with a genuine love for what we do, and you’re looking at a research fieldwork agency that are a pleasure to work with.

Thanks to Roots, your project is in safe hands.

Relax: we’ve got it all covered.

Shall we get started?

Get in touch
We’re very excited to announce that the MRS (Market Research Society) have recognised our support services and selected us as finalists for the MRS Operations Awards 2019!