THE PROFILES

The target profiles were males aged 18–35 who regularly used personal care products n(including fragranced body wash) on a weekly basis. We were tasked with sourcing a range of non-smoking brand purchasers without extreme sensitivities/allergies who all were decision-makers in product purchasing.

As the research was conducted at the viewing facility housed within our offices in central Brighton, all participants needed to be located in or within a commutable distance to Brighton.

THE PROCESS

We recruited product testers using our proprietary panel, Take Part In Research. Outreach was comprised of a mixed approach involving email outreach to panel members who were likely to be applicable (based on referencing the recruitment criteria against our existing data points on said members) and localised social media marketing.

Applicants were screened using our highly-trained calling team abiding by our standard recruitment processes — we booked participants who fit the relevant criteria and were available for the central location product test (CLT) on the given fieldwork dates.

The fieldwork itself took part over 2 days, with the product test and accompanying survey being completed by a minimum of 60 participants per day within given timeslots.

This involved preparing a minimum of 420 samples to be tested on day 1, with a further 60+ on day 2. Whilst testing these products, all participants were assisted in completing the required survey by Roots Research staff moderating the fieldwork.