Roots was tasked with managing an in-home product test (IHUT) involving 26 participants who were regular users of specific skincare products. The product testers were selected to undertake a comprehensive 10-day IHUT, providing daily feedback and insights through video diaries on an online qualitative platform. Chosen participants then completed subsequent IDI’s to qualify findings.
The target profiles were a mix of men and women aged 18–40 who regularly used ‘rinse- off’ facial cleansers. Due to the product type and likely customer profile, the client required a skew towards female participants.
We recruited product testers using our proprietary panel, Take Part In Research. Outreach was comprised of a mixed approach involving email outreach to relevant panel members and behaviour-targeted social media marketing. Applicants were then screened using our highly-trained calling team who then booked participants who fit the requisite criteria.
Fieldwork logistics were also handled by Roots Research. This included assembling detailed product packages (each containing five different facial cleansers, distinctly labelled and with specific usage instructions) and shipping these to each of the participants.
Once the desired profiles were selected by the client, Roots facilitated the in-depth interviews element of the research; scheduling and providing moderation for all 20 interviews. Following completion of the project, all test products were collected by Roots before their return to the client.
10 day
in-home
product tests
130+
products tested
In-home use test
All product tests and subsequent interviews were completed. Our thorough recruitment and monitoring process ensured high-quality feedback and valuable insights. A full report, including detailed methodology and findings, was delivered to the client on schedule.
We love ensuring your market research projects runs smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.
All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.
We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.
At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.
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