Recruitment needed to focus on a range of roles across the sectors from chefs, “screen” industries, green construction and health technicians and practitioners.
The key was to ensure that all respondents met at least one of the following:
Participants should also come from a range of Greater London boroughs and hold different types of positions within their sector (ie., technical, professional, managerial, administrative/secretarial).If possible, recruit some participants who do not have British nationality or whose first language is not English.
We were able to utilise our database on Take Part In Research; using data points that cover employment status and industry, ethnicity, education, and health and nationality. This was the core tool for recruitment allowing us to create targeted invitations for members.
In addition to this we used our professional networking sites to target some of the industries and roles that were a little more challenging – in particular green construction. Creating a list of targetable companies and roles within the GLA area allowed us to reach out to profiles that were not engaged on our panel currently.
30
People —
London
6
Industry
Sectors
Online Interviews
We fully recruited 30 profiles – 6 across each sector for IDI interviews covering all touch points as requested these included:
“It was a pleasure working with Jack throughout the project. He was very responsive and kept our team constantly updated about progress in sample recruitment. In addition he was upfront about emerging challenges and worked with our team to come up with potential solutions. Overall my experience working with Roots was very positive”
INSTITUTE OF EMPLOYMENT STUDIES
We love ensuring your market research projects runs smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.
All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.
Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.
We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.
At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.
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