Consumers in debt were classified as People living in England with debt arrears or difficulty maintaining debt payments. Across the sample we had to include the below representation:
We were able to target relevant respondents utilising demographic, healthcare and assisted technology data on our panel on Take Part In Research. In addition to this the team utilised data from the ONS and specialised websites to target areas which were defined as lower income areas as well as onboarding support from specialist groups.
This combination of methods enabled us to target some of the harder to reach/vulnerable or digitally less confident profiles.
46
Consumers
in Debt
6
Sprints
Online Interviews
Telephone Interviews
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We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.
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