Focus Groups

A mental health awareness campaign

Back to case studies

THE PROJECT

A UK client wanted to talk to the public to get feedback on ideas for a new mental health awareness TV advert.

This involved running a focus group discussion and asking the participants to share their thoughts on the advert’s key communications.

Download case study

THE PROFILES

Ensuring an appropriate regional and gender split, we recruited:

  • TWO GROUPS OF PEOPLE with family or a close friend who has recently had a mental health related diagnosis in the last two years
  • TWO GROUPS OF PEOPLE who suspect mental health conditions in themselves or in a family member or friend, but don’t have official diagnosis

THE PROCESS

We recruited the sample, according to the client provided screener, from our verified panel in just a few days.


RESEARCH METHODOLOGY

Focus Groups Focus Groups




THE OUTCOME

  • The client was able to revise and edit their planned TV communication based on the responses of the focus group feedback. This maximised the impact of the advert.

MORE CASE STUDIES

Download
Our Brochure

We love ensuring your market research projects runs smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.

Download now

accreditation-mrs accreditation-mrsaqr

Accredited

All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.

accreditation-cyber   accreditation-bhbia  accreditation-ba

Certified

Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.

Download
Our Brochures

We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.

We Want To Give Back

At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.

Find Out More

Still not convinced?

Get in touch