Focus Groups

A mental health awareness campaign

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THE PROJECT

A UK client wanted to talk to the public to get feedback on ideas for a new mental health awareness TV advert.

This involved running a focus group discussion and asking the participants to share their thoughts on the advert’s key communications.

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THE PROFILES

Ensuring an appropriate regional and gender split, we recruited:

  • TWO GROUPS OF PEOPLE with family or a close friend who has recently had a mental health related diagnosis in the last two years
  • TWO GROUPS OF PEOPLE who suspect mental health conditions in themselves or in a family member or friend, but don’t have official diagnosis

THE PROCESS

We recruited the sample, according to the client provided screener, from our verified panel in just a few days.

RESEARCH METHODOLOGY

Focus Groups Focus Groups



THE OUTCOME

  • The client was able to revise and edit their planned TV communication based on the responses of the focus group feedback. This maximised the impact of the advert.

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We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.

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At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.

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