Focus Groups

Working in Healthcare

Back to case studies

THE NEEDS

Working on behalf of a leading healthcare organisation, who were doing research to bring together focus group discussions on mental health workers and engagement in the industry from under-represented communities.

We were tasked with recruiting 4 specific group profiles to include representation from the follow backgrounds:

  • BLACK AFRICAN
  • BLACK CARIBBEAN
  • ASIAN BACKGROUNDS with representation from Indian, Pakistani, Chinese, Bangladeshi or
  • ANY OTHER ASIAN ETHNICITY.

Each group required us to ensure age representation from 18–50 years old with an 60/40 split of females to males.

Download case study

THE PROCESS

By utilising our in-house panel, we were able to create sample searches around ethnicity that we could selectively invite to register for the project.

As we had a smaller representation from some Asian ethnicities, we also enlisted a local recruitment partner who specialised with first generation Asian recruits.
This allowed us to access unregistered users and to increase the representation these groups ensuring we had diversity across the profiles.

KEY FIGURES

97%
Attendance rate

RESEARCH METHODOLOGY

Focus Groups Focus Groups



THE OUTCOME

  • Successfully completed groups recruiting 24 people in total recruitment was completed in 14 days with 97% attendance rate across all groups.

MORE CASE STUDIES

Download
Our Brochure

We love ensuring your market research projects runs smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.

Download now

accreditation-mrs accreditation-mrsaqr

Accredited

All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.

accreditation-cyber   accreditation-bhbia  accreditation-ba

Certified

Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.

Download
Our Brochures

We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.

We Want To Give Back

At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.

Find Out More

Still not convinced?

Get in touch