Roots Research

How We Recruit?

Finding the right participants for every project is an essential part of what we do here at Roots, and we do it particularly well – we believe our ability to source high-quality participants is the key to our success. Working with Roots couldn’t be easier. You create the research project, we’ll find the participants, and the feedback will come rolling in.

How do we do it?

Our sister company and site Take Part In Research is the backbone of our recruitment strategy, with a database of over 350,000 potential respondents ready and waiting for the right project to come along. The beautifully designed and easy to use site receives up to 100 unique registrations a day from members of the public across the UK. Take Part In Research also has associated Facebook, Twitter, and LinkedIn accounts, which we use to target specific audiences and keep on expanding our panel. The Take Part In Research site has over 10,000 followers on Facebook, and this number is growing daily! We also use this sister company to advertise across a range of online and offline platforms. Having this amazing resource at our fingertips means we can just as easily recruit a 500-strong panel as hunt down those ‘needle in a haystack’ respondents.

How does it work?

When a new project comes in, we send out research invitations asking our members to register their interest. Our project descriptions and online screener questions are carefully crafted to ensure the topic is well-hidden, so respondents can’t easily guess what we’re looking for. Once we’ve selected a pool of suitable respondents, our trained project coordinators take to the phones to start the screening process. Friendly and professional, they’re pros at finding people who are honest, engaged, and bang-on brief. Every time a member registers for a project their information is stored; this means that we’ll never send you the same respondent twice, and we can weed out regular research attendees or ‘groupies’.

Recruitment Partners

We also use highly valuable recruitment partners to support our in-house efforts, working with a UK-wide network of over 900 locally based recruitment partners that use a combination of their own networks and on-street recruitment – depending on the project requirements. Each of our recruitment partners undergoes a rigorous application process before we work with them.

Client Lists

We can also recruit from customer lists efficiently and professionally, whether by email or telephone; we always do this in-house, and never pass the data on to a third party to recruit. We’re also ISO27001 accredited, so you can be sure that your clients’ data is in safe hands. We don’t rest on our laurels, and are always looking at new ways of tracking down participants.

Quality Checking

It’s not just about the number and range of respondents we can recruit, but the quality. Once we’ve found people who we think are a good fit for your project, we have a rigorous process in place to ensure that they are who they say they are, and that they haven’t just been telling us what they think we want to hear. ‘Groupies’ – professional market research participants who create multiple profiles with different details - can be a major headache for our clients, as they can skew feedback, so we take great lengths to avoid them. When people register on the Take Part In Research site, our recruitment software checks for any duplication of information and unsubscribes any suspect profiles, making it virtually impossible to create multiple personas. Additionally, every participant is telescreened before taking part; our staff are like well-trained bloodhounds when it comes to double-checking the information participants provide. They delve deep and can always sniff out if someone isn’t being totally honest, and will probe participants in way that makes them feel comfortable mentioning any past research.

We pride ourselves on our excellent attendance rates; the key to our success in this area is rigorous confirmation procedures. Once we have selected suitable respondents, we will send them an email or posted confirmation, followed up with a telephone call, usually 24 to 48 hours prior to research, at which point participants are re-screened. Finally, they’re sent an SMS reminder on the morning they’re due to be taking part. We have had excellent results using this process, and if someone is going to withdraw or cancel, we will typically know about it well in advance, enabling us to find a replacement in most cases.

Still not convinced?

Why Roots?
Roots Research have been formally recognised by the MRS (Market Research Society) and AQR via the Recruiter Accreditation Scheme for our adherence to the MRS guidelines and to recognise our knowledge, skills and professional competence in research participant recruitment. Find us on the register here