Gaming

Unlock valuable insights into the gaming industry with our extensively profiled panel of gamers. Whether you’re conducting surveys, playtests, or in-depth focus groups, we recruit the right participants to help you shape your next big hit.

With gaming being one of the fastest-growing global industries, understanding player preferences, behaviours, and expectations has never been more critical. Our recruitment expertise ensures your research connects with genuine, engaged gamers who are ready to provide valuable feedback.

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WHY MARKET RESEARCH IS CRUCIAL FOR THE GAMING INDUSTRY?

The gaming industry thrives on innovation, but success depends on understanding your audience. Whether you’re refining gameplay, gauging market interest, or optimising your marketing strategy, market research with carefully selected participants delivers the data you need to stay ahead.

Gaming research is essential for understanding how players interact with games, what drives their purchasing decisions, and what keeps them coming back for more. From identifying emerging market trends to improving gameplay experiences, insights from gaming research can shape the future of your products and drive success in a competitive industry.

Recruitment considerations

Targeted Gamer Profiles

Our panel includes gamers of all types – from casual players to hardcore enthusiasts, across all platforms and genres – and we carefully screen participants to match your specific project needs.

Participant incentives

At Roots, our incentive models foster lasting relationships with our panel, ensuring participant satisfaction and a reliable pool of respondents. We stay competitive with market standards to attract the right demographics and encourage honest feedback.

Effective communication

Our expert project managers excel in clear, concise communication and timely support. They build rapport and maintain engagement, ensuring participant motivation throughout the fieldwork.

Diverse demographics

Beyond traditional gamers, we can also recruit parents, children, friendship groups, e-sports viewers, and other relevant profiles in the gaming ecosystem, providing you with a wide range of perspectives to enrich your research.

WHY CHOOSE ROOTS?

With years of experience in recruiting for gaming research, we understand the unique challenges of the industry.

Diverse Gamer Network: Our panel spans all platforms, genres, and demographics across the UK and US, giving you access to the right players for your research.
Quality Assurance: We rigorously screen participants to ensure you’re gathering insights from genuine gamers who meet your specifications.
Full-Service Support: From recruitment to participant engagement, we handle every detail, so you can focus on what matters – your game.

Partner with Roots to gain the insights you need to create gaming experiences that players love.

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What types of gaming research projects do you support?

We recruit for a wide range of gaming-related research, including playtesting, e-sports studies, audience insights, brand perception research, and usability testing. Whether you’re testing game mechanics, exploring gamer motivations, or gathering feedback on interfaces, we can help you recruit the right participants.

Whatever your use case, get in touch to find out how we can assist you.

What types of participants can you recruit for gaming research?

We have a diverse pool of participants spanning various demographics, including age, gender, income level, occupation, and more. Whether you need specific consumer segments or niche target groups, we can tailor our recruitment efforts to meet your requirements.

How do you ensure the quality of recruited participants?

We implement stringent screening processes to verify the eligibility and suitability of participants for all of our projects. This includes assessing factors such as demographics, preferences, past participation history, and adherence to study requirements. Our goal is to ensure that recruited participants accurately represent your target audience and provide valuable insights for your research project.

What is your recruitment timeline for gaming projects?

The recruitment timeline can vary depending on factors such as the complexity of your project, the number of participants required, and the specificity of your criteria. However, we strive to expedite the recruitment process where possible whilst maintaining the quality of participants, ensuring that your project stays on schedule.

What measures do you take to ensure data quality and reliability?

We implement rigorous recruitment and screening processes to ensure that participants meet your study’s criteria. Our project managers maintain clear and consistent communication with participants, addressing any issues promptly and ensuring that data is collected accurately and efficiently providing you with reliable and actionable insights.

How do you handle participant data and privacy?

We take participant data and privacy very seriously. All data is handled in compliance with relevant data protection regulations, and we ensure that participants’ personal information is kept confidential and secure throughout the study.