In-Home Usage Tests

In-Home Usage Tests, or IHUTs, allow you to glean accurate insights from real-world usage.

Getting product testing right is critical; product development failure can be extremely costly and time-consuming. Successful fieldwork delivery for product testing solutions hinges on recruiting the right participants. That’s where we excel.

Our panel is deeply profiled and carefully curated to ensure coverage across key areas of the UK & US, meaning we can reach whoever you need. Our extensive network and rigorous screening process ensure that we connect you with the right profiles for your project.

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WHY IN-HOME USE TESTS?

IHUTs offer researchers an effective method to gather authentic insights directly from participants’ everyday environments. By allowing participants to test products in their own homes, researchers can observe real-world usage, capturing data that reflects genuine consumer experiences. This method provides flexibility, enabling the testing of a wide range of product types across diverse audiences (using both qualitative and quantitative approaches), without the need for a central location.

Recruitment considerations

Participant eligibility

Our deeply-profiled panel and experienced screening team will guarantee each participant’s suitability for the IHUT through pre-screening and qualitative validation.

Participant incentives

At Roots, our effective incentive models foster lasting relationships with our panel, ensuring participant satisfaction and a reliable pool for ongoing research. We stay competitive with market standards to attract the right demographics and encourage honest feedback.

Effective communication

Our expert project managers excel in clear, concise communication and timely support. They build rapport and maintain engagement, ensuring participant motivation throughout the fieldwork.

Logistics management

At Roots, we can manage all IHUT logistics from our UK offices, including packing, mailing, returns, and follow-ups, providing a seamless one-stop-shop solution.

WHY CHOOSE ROOTS?

So why choose Roots to support with your In-Home Use Test? Thanks to our years of experience, we’re confident we’re the right fieldwork partner to support you with your research.

Our meticulously curated panel covers key demographics across the UK and US, ensuring we can reach exactly who you need. We can utilise our vast network and rigorous screening processes to connect you with the right participants for your research. As our panel has grown over the years, we’ve kept participant quality central to everything we do, ensuring accurately designed samples and respondents who are keen to provide a greater depth of feedback in their responses.

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What kind of products can be tested using IHUTs?

IHUTs can be used to test a wide range of product types, from household goods and personal care items to food and beverages. This method is flexible and can accommodate various product categories, providing valuable insights across different industries.

Whatever your use case, get in touch to find out how we can assist you.

What types of participants can you recruit for IHUTs?

We have a diverse pool of participants spanning various demographics, including age, gender, income level, occupation, and more. Whether you need specific consumer segments or niche target groups, we can tailor our recruitment efforts to meet your requirements.

How do you ensure the quality of recruited participants?

We implement stringent screening processes to verify the eligibility and suitability of participants for IHUTs. This includes assessing factors such as demographics, preferences, past participation history, and adherence to study requirements. Our goal is to ensure that recruited participants accurately represent your target audience and provide valuable insights for your research project.

What is your recruitment timeline for IHUTs?

The recruitment timeline can vary depending on factors such as the complexity of your project, the number of participants required, and the specificity of your criteria. However, we strive to expedite the recruitment process where possible whilst maintaining the quality of participants, ensuring that your IHUT stays on schedule.

What measures do you take to ensure data quality and reliability?

We implement rigorous recruitment and screening processes to ensure that participants meet your study’s criteria. Our project managers maintain clear and consistent communication with participants, addressing any issues promptly and ensuring that data is collected accurately and efficiently providing you with reliable and actionable insights.

How do you handle participant data and privacy?

We take participant data and privacy very seriously. All data is handled in compliance with relevant data protection regulations, and we ensure that participants’ personal information is kept confidential and secure throughout the study.