Roots Research

PAPI/CAPI Research

you can rely on

PAPI/CAPI Research

you can rely on

Highly skilled

PAPI/CAPI interviewing calls for skilled staff and access to respondents from all demographics. With access to hundreds of highly trained PAPI/CAPI interviewers across the UK, Roots Research can handle even the largest of projects.

Recognising that the success of any interview hinges on the skills of the interviewer, we maintain a vigorous vetting procedure. All of our interviewers are ISO 20252 accredited to ensure that the highest standards are maintained.

Rigorous checks

With each PAPI/CAPI project, we’ll apply rigorous checks to make sure that the client’s objectives are realised. A dedicated project manager will supervise the whole process, resolving any issues that may arise and ensuring that survey results are optimised. Supervisors can monitor the whole process in real-time thanks to our centralised data-recording system.

If you’re in need of reliable research data, speak to us about our PAPI/CAPI interview service. With great field coverage, competitive rates, and expert staff, we’re well placed to handle all of your interview requirements.

Get in touch

We work with some brilliant people…

“Roots Research were able to offer me a truly personalised service when I was looking to recruit a very specific range of people for some focus groups and telephone interviews on behalf of a major London museum. I got the impression they truly understood the brief, and I was pleased they weren’t afraid of asking questions when they were unsure. They kept me regularly updated throughout the recruitment process and the quality of participants they provided was excellent – just what I’d asked for.”

Steve Slack, independent heritage consultant

“Working with the team at Roots has been thoroughly refreshing and it’s great to work with people who are as approachable as they are. They do the easy things really well and the harder things even better. I’ve asked them to recruit from automotive qual and quant to FMCG groups – each time I’m impressed by their diligence and can-do attitude, and really appreciate the level of communication and honest feedback they give me.”

Rob Taylor, Morpace

“I’ve been working with Roots Research over the last two years and found them flexible, responsive and reliable. Roots Research helped us to find the ‘hard-to-get’ participant profiles that other recruitment agencies usually struggle with. Participants were always matching our expectations and they happily engaged in one-to-one interviews or group discussions. Our contact Natalie is friendly, professional and has a ‘can-do’ attitude, which makes it a pleasure to work with her.”

Tobias Misera, managing consultant, EY-Seren

“Working with Roots is like a breath of fresh air. They are always available to talk through slightly unusual projects and help to offer solutions to sometimes unconventional recruits. Due to the high quality of recruitment, we have actually reduced the number of over-recruits, as we rarely have a no-show. Roots are diligent and are always keen to hear feedback, to hear how the fieldwork went and find out if there were any issues they can learn from, moving forward. It’s a pleasure to work with them.”

Dr Sarah Jenkins, research director, head of qualitative, Magenta Research

“Roots Research are flexible, responsive and reliable. They provide excellent advice on what is feasible within the time and budget available, and have never failed to deliver on-time and to the specification required. We rely on them to deliver our most challenging briefs and even under pressure, they are always a pleasure to work with.”

Rachel Skevington Britton, research team leader, ComRes

“Roots are our go-to recruitment agency. They are always very responsive and extremely helpful with all the projects I send their way, and work together with us to find the best possible solution for any recruitment issues. I trust them to recruit high-quality participants to spec and to our often tight timelines, even when we have several projects booked out with them at once. They are always quick to respond to any of our queries and have set the standard for any other agencies we might go to. It’s a pleasure to work with them!”

Elizabeth Addison-Smith, Ipsos MORI

“We have been working with Roots for over two years and are delighted by their highly professional approach to recruitment and research, and their excellent level of customer service. We run global innovation projects for large consumer goods and health care companies who have very demanding standards. It is therefore critical that our research partners are able to deliver a consistent and reliable quality of service to meet the needs of a range of different projects. Roots continue to meet this challenge.”

Michael Simpson, Ideas First LLP

“We have worked with Roots Research for over four years. They are quick at turning around high quality recruitment in hard-to-reach locations, often off the beaten track for typical market research projects, involving on-street as well as database recruitment. They are a professional agency and are consistently able to deliver recruitment at very short notice. They are exceptional at project management, and see the projects through from start to finish. We would highly recommend them.”

Sophie Horrell, CTF Partners

“I have worked with Roots for many years and they have always been a pleasure to deal with. They tackle difficult projects with enthusiasm and never fail to deliver within deadlines and to a high level of quality. I recommend them for their commitment and flexibility.”

Celia Callus, Nutcracker Research

“Shopper research can be fast and furious, and our recruitment requirements are often challenging, demanding highly specific targeting combined with speed. Roots rise to this challenge with enthusiasm.  The team are always keen to fully understand our needs and lend us the benefit of their experience in identifying the best solutions.  What’s more, they are really nice people to deal with, with cool heads and bags of initiative if goalposts shift and adversity strikes!”

Penny Ericson, Shoppercentric

“Roots are one of our preferred recruitment suppliers. They are a responsive, flexible and friendly team who go that extra mile to support us whenever needed. We would highly recommend them, especially for hard-to-reach target customers, for being realistic about what is achievable and for keeping us up-to-date on recruitment progress.”

Deborah Fitzpatrick, MM-Eye Limited

“Roots Research are a trusted partner. They have a lot of experience of recruiting for B2B market research, whilst also working in small, consistent teams that provide a dedicated service to customers. They will go the extra mile when it is required, whilst also keeping communications short and focused when things are running smoothly.”

Vincent Golding, SmartSat Consulting

Still not convinced?

Why Roots?