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Public Sector

Better public decisions start with better research

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At Roots Research, we know that public services work best when they’re shaped by real opinions of the people who use them. We’ve helped healthcare professionals, local authorities and places of education find the answers they need through research that’s tailored, unique, and genuinely useful.

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INSIGHTS YOU CAN ACT ON

Whether you’re looking to test a new policy, product or service, or shape a campaign, we’ll make sure you’re hearing from the right voices – including those that are hardest to reach. Using our database of over 650,000 panelists, we’ll match the method to the moment.

We get that working in the public sector comes with tight timelines, tricky briefs and high stakes. Our dedicated UK-based team work to keep things clear, collaborative and easy from the start, providing insights you can act on.

Here’s why it matters:

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650,00
Panelists

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Rated Excellent
on Trustpilot – 
Over 2.3k reviews

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Deep profiling
across sectors

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Fast, reliable access
to the audiences you need

Case Studies All Case Studies

CASE STUDY

A world-leading resource for health research

METHODOLOGY: Interviews

An organisation developing tools and infrastructure required to support researchers to make new discoveries about human health and diseases wanted to undertake an interview project.

CASE STUDY

Workplace Diversity

METHODOLOGY: Online Interviews

Working with The Institute of Employment Studies on behalf of the Greater London Authority to explore diversity in the workplace with a particular focus in: hospitality; health; digital; creative; or green (construction-type).

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CASE STUDY

Disabilities

METHODOLOGY: Interviews

Working with 2CV and their transport client, Roots Research were tasked with recruiting people with access needs to help gather evidence on people’s experience of and attitudes towards rail travel in Great Britain.

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Certified

Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.

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Accredited

All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.

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Certified

Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.

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Our Brochures

We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.

We Want To Give Back

At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.

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