Our Services
Delivering world-class healthcare fieldwork and participant recruitment, Roots Research is the partner clients rely on for every aspect of medical and health research. With over 15 years’ experience working alongside leading healthcare, pharmaceutical, and wellness organisations, the team handles every project with care, professionalism, and a strong focus on meaningful insights.
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Breadth & depth: Our network runs deep. From surgeons, GPs and specialists, through to nurses, allied health staff, carers and administrators, right down to patients and health consumers of every age and background—if you need them, we’ll find them.
Recruitment expertise: All Roots project managers are fully accredited by the MRS Recruiter Accreditation Scheme (RAS) and the BHBIA. This means every project benefits from up-to-date regulatory knowledge, best practice, and a proven commitment to ethical, high-quality recruitment in healthcare research.
Sensitive, ethical approach: We put people first. Communication is clear, confidentiality is a promise, and every process is designed to meet high standards for ethics, inclusivity and professionalism.
Sector versatility: Our experience is wide-ranging. We recruit for clinical trials, usability and human factors testing, patient journeys, digital health, medical device research, public health studies, communications testing—you name it.
Methodological flexibility: Qual or quant, we’ve got it covered. We run focus groups, depth interviews (face-to-face and online), ethnographies, panels, surveys and plenty more.
Flexible solutions: Tricky briefs are no trouble. We’ll advise on timing, incentives and feasibility—no project is too complex or urgent for us.
Continuous support: From study design through to post-fieldwork feedback, we keep our clients in the picture. No surprises, just steady, capable support all the way.
Patient and public recruitment for every condition area
Medical professional panel-building and targeting
Usability and human factors testing
In-depth interviews and anonymised case studies
Carer, community and vulnerable group engagement
Longitudinal and diary work
Multi-country project support
Ongoing participant validation and engagement
We don’t just meet industry standards — we live by them.
Roots Research is a certified Corporate Member of the BHBIA, working in line with their code of practice for insight, data quality and participant welfare. Our project managers hold individual BHBIA accreditations, are trained and accredited through the Market Research Society, and follow the MRS Recruiter Accreditation Scheme (RAS). That means every client benefits from the latest in compliance, ethical fieldwork, and informed consent, whether you’re recruiting patients or healthcare professionals.
Fast, reliable access
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Deep profiling
across sectors
650,000
Panelists
Roots Research’s healthcare panel includes both patients and healthcare professionals, comprising more than 650,000 participants—and growing by 5,000 to 10,000 every month.
Our detailed profiling covers age, location, employment status, clinical specialism, and health condition, enabling us to match your study with exactly the right people.
We maintain comprehensive, up-to-date data on every panel member and carefully screen each participant to ensure high-quality, authentic responses you can trust. To find out more, visit our “Why Roots” page.
Discover more in our Healthcare Panel Book, featuring over 650,000 patients and healthcare professionals. See how our detailed profiling and careful screening deliver the trusted, high‑quality insights your healthcare research depends on.
Protecting client and participant data is a core priority.
Roots Research holds both ISO 27001 and Cyber Essentials certifications, meaning our systems and processes are independently audited, robustly secured, and at the forefront of information security. Alongside full GDPR compliance and transparent data practices, this ensures that sensitive research data is always managed with care, confidentiality, and respect—building confidence and trust in every project.
Roots Research is proud to help power healthcare progress—facilitating access to hard-to-reach groups and fuelling evidence that moves the sector forward. Each project supports our mission to give back to charities and causes that change lives, so every insight helps drive real-world healthcare improvement.
Ready for a conversation? Reach out to Roots Research for a confidential chat about your healthcare fieldwork. We’ll help you reach the people and the insights that matter.
All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.
Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.
We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.
At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.
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