The objective was to gather in-depth feedback on gameplay experience, mechanics, and audience sentiment. Roots was tasked with recruiting 44 active PC gamers who owned PC’s meeting a minimum technical specification to take part in an online beta test of a soon-to-be-released game. The 2-week remote user test was accompanied by regular surveys for every 5hrs of playtime and then followed by a 3-hour online focus group to qualify the findings.
The client required a 50/50 gender split and a nationally representative audience for this online project. We recruited segmented audience groups based on gaming behaviours, console ownership, demographcs, and genre preferences.
All participants were required to:
Recruitment was conducted over a fortnight through a multi-channel approach, primarily using our propietary panel and supported through a targeted social media campaign and our network of trusted local recruiters.
Applications were rigorously screened through a two-step process to ensure eligibility:
With participants needing to access the beta through Steam, our team provided hands- on support for access to the remote playtest, the accompanying surveys and the follow- up focus groups to ensure participation over the two weeks went smoothly.
44
active PC
gamers recruited
14-day
remote playtest
Online Playtests
Despite a demanding timeline and niche requirements, Roots completed the recruit on schedule with a
95% completion rate. Participants completed the remote playtest, accompanying surveys and follow-
up focus groups with a high level of engagement, delivering high-quality, actionable insights and providing a robust foundation for our client’s launch strategy.
We love ensuring your market research projects runs smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.
All our project managers are accredited under the Market Research Society (MRS) Recruiter Accreditation Scheme (RAS). So, you know we’re competent and up to date with all the latest knowledge and skills.
Data security is our highest priority. With our ISO27001 certification and GPDR compliant enhanced information security processes, you can be confident that – whenever we use, collect, store or send your data – it’s secure.
We love ensuring your market research projects run smoothly from start to finish. So read on to find out more about Roots, the recruitment company you can rely on.
At Roots, we take pride in supporting the hard working charities that have been carefully selected by our team. For every participant we recruit, we donate 35p to one of our chosen charities.
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